What is Google Knowledge Panel? And How to Get One for Yourself or Your Brand

✅ What is Google Knowledge Panel?

The Google Knowledge Panel is the information box that appears on the right-hand side of the search results (desktop) or at the top (mobile) when you search for a notable person, brand, organization, or place.

It provides a quick snapshot pulled from reliable data sources and includes:

Name or title
Description
Image/logo
Website & social links
Key facts (founded date, profession, etc.)

Think of it as your digital business card on Google — trusted, visible, and packed with authority.

📌 Types of Knowledge Panels

1. Person

For public figures, authors, creators, influencers, politicians, etc.

Example: Searching "Elon Musk" shows a panel with his bio, companies, and links.

2. Organization/Brand

For registered businesses, nonprofits, or brands with significant online presence.

Example: "Nike" shows their logo, website, stock price, etc.

3. Local Business Panel

This is often tied to Google Business Profile and shows for physical locations (cafes, agencies, clinics).

Includes address, map, open hours, reviews, etc.

🧠 How Does Google Pull Knowledge Panel Data?

Google uses structured data and trusted third-party sources such as:

Source	Purpose
Wikidata	Structured facts about people/entities
Wikipedia	Descriptive text, image, identity
Official Website	With proper `schema.org` markup
Google My Business (GMB)	For local panels
Social Media	For identity confirmation

Google also leverages the Knowledge Graph, its AI-powered database of entities and relationships, to connect the dots.

🛠️ How to Get a Knowledge Panel for Yourself or Your Brand

Here’s a step-by-step process:

Step 1: Build Your Digital Presence

Create a personal website or brand site with a clear bio/about page.
Use the same name, image, and description across platforms (YouTube, Twitter/X, LinkedIn).

Step 2: Add Schema Markup

Use JSON-LD schema for Person, Organization, or LocalBusiness.

json

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Kiran Dorad",
  "url": "https://www.kirandorad.eu.org",
  "sameAs": [
    "https://twitter.com/yourprofile",
    "https://www.linkedin.com/in/yourprofile/",
    "https://www.youtube.com/channel/yourchannel"
  ],
  "jobTitle": "SEO Expert & Blogger"
}
</script>

Step 3: Get Listed on Wikidata

Visit https://wikidata.org
Create an account and submit an entry with your details.
Add references (website, Wikipedia, social media)

Step 4: Publish on Authoritative Platforms

Get articles published about you (or write on platforms like Medium, LinkedIn, guest posts).
Use consistent name + profile photo.

Step 5: Apply to Claim the Panel (If It Exists)

If Google already created your panel:

Search your name
Click “Claim this knowledge panel”
Verify via YouTube, Twitter, or Google Search Console

🎯 Pro Tips to Increase Your Visibility

Tip	Why It Helps
Use consistent branding	Builds trust in Google's entity recognition
Get a Wikipedia page (if notable)	Still one of the most trusted sources
Encourage mentions in news/articles	Builds third-party credibility
Verify social media profiles	Helps confirm identity
Link your social profiles & website	Create strong entity signals

🏁 Conclusion

Getting a Google Knowledge Panel is like owning a piece of Google's real estate. Whether you're a blogger, public figure, or business owner, investing in your online presence and structured data increases your chances of earning that trust badge.

Start today by building your entity, optimizing your schema, and showing Google you’re worth knowing.

What is Google Knowledge Panel? And How to Get One for Yourself or Your Brand